About me
About me
About me
About me

Hi, glad you’re here!
Here’s a glimpse into who I am and what I do. Enjoy the read!

What I Do
I specialize in UX/UI, service, and visual design, crafting research-driven, user-centered experiences. My work sits at the intersection of strategy, aesthetics, and functionality, shaping meaningful interactions across both digital and physical spaces.

I focus on:
- Designing intuitive interfaces that enhance user experiences
- Service design that improves customer journeys
- Visual storytelling to create compelling and impactful designs

Collaboration is key to my process, I thrive in multidisciplinary teams, where diverse perspectives come together to create meaningful solutions. Curiosity and insights drive my work, ensuring that every design decision is backed by real user needs and strategic thinking.

Where I’ve Worked
With 7+ years of experience, I’ve worked across different industries and teams, from large organizations to international studios. My journey includes projects at Migros MGB, Accenture Song (formerly Fjord), Bern University of the Arts, and more. I've been involved in everything from MVP development, apps, and e-commerce platforms to holistic service design strategies and customer journeys. My approach blends creativity with analytical thinking, ensuring solutions are both functional and visually compelling.

My Design Philosophy
For me, design is about more than aesthetics, it’s about solving real problems. Every project starts with a deep understanding of users, balancing business objectives with human-centered solutions. I believe the best designs seamlessly integrate strategy, usability, and visual appeal, creating experiences that are both engaging and effective.

I’m always open to new collaborations, exciting projects, and meaningful conversations about design. Let’s connect!

01
How would I describe my design approach?
I see design as a problem-solving process that blends research, creativity, and strategy. I believe that the best design decisions come from insights, not assumptions, which is why research plays a central role in my process. Every project starts with understanding,  observation and analysis, ensuring that I deeply understand the challenge at hand.

Over the years, I’ve worked on diverse and complex projects, often pushing myself beyond my comfort zone. I like to think of myself as a chameleon, able to quickly adapt to different industries, cultures, and perspectives. While I bring structured thinking and project management skills to my work, I also embrace the fuzziness of the design process, allowing space for exploration while always maintaining a clear red thread that ties everything together.

Ultimately, I strive to create user-centered, research-driven solutions that are both functional and meaningful, ensuring that every design choice is intentional and backed by real insights.
02
What’s a project that had a significant impact on you?
One project that left a lasting impact on me was designing a digital service for farmers, helping them build resilience in the face of climate change. It challenged me to step outside my usual context and deeply consider the specific needs of farmers in South America. This required a holistic and human-centered approach, ensuring the service was both practical and meaningful in their daily work.

It was a powerful reminder of how design, research, and technology can create solutions that directly support communities facing real challenges. Seeing how this service could help farmers in the harvesting seasons to adapt to unpredictable weather conditions made the experience especially rewarding.
03
What do you do when you’re not designing?
When I’m not working on design projects, I enjoy practicing yoga or Pilates, creating collages and oil paintings, and exploring architecture and interior design inspirations (often getting lost in endless Pinterest scrolls). I also love going on long walks with my dog, Yuma 🐶, and discovering new places, whether it’s a design exhibition, a hidden café, or a new city.

Whenever I can, I chase the sun and escape to the sea, where I recharge, slow down, and reconnect with nature 🌞.

Latest Experience

Migros MGB  
UX/UI Designer
zweipunkt
Visual & UI Designer
Accenture Song (Formerly Fjord) 
Service & UX/UI Designer

Education

Master in Design Research
Bern, Switzerland
Bachelor in Visual Communication Design
Managua, Nicaragua
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