Hi I'm Karla 🌞,
Design Researcher with focus on service design, user experience and visual design.

My work focuses by placing the user’s needs at the center of the challenge using human-centered design, user research, and participatory design processes. I consider myself as a determinate, passionate, and empathetic person ready for exploring new challenges. I have experience working in project-teams, as well as independently for a variety of clients in visual design and design research.

Invite me for a coffee or just say hi, drop me a line ✨
What people say about working with me

Together with Max Frischknecht, Robert Lzicar and me, Karla has relaunched the website for the MA Design program at Bern University of the Arts HKB. She was responsible for transferring the content and quickly was able to take on tasks independently. She contributed to meetings that dealt with important design decisions and user-friendliness. Karla was reliable and efficient. I look forward to our next collaboration!

Miriam K.
Senior Assistant hkb - ma Design

It was a joy to work with Karla on a service design project in 2021. Karla was very quick to familiarize herself with the topic and team. She didn't shy away from exploring different ideas and elaborate illustrations, created our online co-creation canvases and eventually designed a compelling journey map. I enjoyed her calm, curious and light hearted nature, she thinks out of the box, while staying focused!

Marianne A.
Facilitator Of course Global

Ms. Gutierrez impressed us with her very good designing and creative skills. She was always a valued dialogue partner with all colleagues and business partners. In all situations, Ms. Gutierrez acted in a very responsible, goal oriented and conscientious manner. The quality of her work fully met our expectations, even under heavy workloads and under time pressure.

dANIEL o., cfa
CEO, bfp development bank 2015 - 2019